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Forward Roofing

About Us

Forward Roofing is a BBB-accredited roofing contractor proudly based in Beloit, WI, and serving homeowners across Rock County, Madison, Milwaukee, and all of Southern Wisconsin. Founded in 2021, we specialize in insurance restoration, roof replacement, siding, gutters, and chimney removal. Our experienced team is trained to handle storm damage caused by hail, wind, and fire — from inspection and claim support to full exterior repair. We take pride in offering more than just roofing. Forward Roofing provides complete exterior solutions including soffit, fascia, shingle replacement, window installation, and window wraps. Every project is managed with care, craftsmanship, and honest communication. Whether you're dealing with damage or planning an upgrade, we're here to restore and protect your home — with integrity and precision from start to finish.

Our Story

Forward Roofing is a premier Roofing Contractor business based in Beloit, WI, established in 2021. We are a customer-focused company dedicated to providing high-quality roofing solutions with a strong commitment to excellence and customer satisfaction. Specializing in a wide range of services including roofing, siding, gutters, fascia, soffit, shingles, windows, window wraps, and chimney removal, Forward Roofing is your go-to contractor for all your exterior home improvement needs.

Our team of experienced and skilled professionals takes pride in their workmanship and attention to detail, ensuring that every project is completed to the highest standards. Whether you are in need of a new roof installation, roof repairs, siding replacement, or gutter maintenance, we have the knowledge and expertise to handle any job, big or small. With a focus on quality materials, superior craftsmanship, and personalized service, Forward Roofing strives to exceed your expectations on every project.

At Forward Roofing, we understand that your home is one of your most important investments, which is why we are committed to providing reliable, efficient, and cost-effective solutions to enhance the beauty and value of your property. Through our comprehensive range of services, we aim to protect your home from the elements while enhancing its curb appeal and overall functionality. Whether you require a simple repair or a full-scale renovation, our team will work closely with you to determine the best course of action for your specific needs and budget.

As a locally-owned and operated business, we take great pride in serving the Beloit, WI community and surrounding areas. Our reputation for outstanding service and professionalism has made us a trusted name in the industry, and we continue to build strong relationships with our clients through transparent communication, honest pricing, and superior workmanship. With Forward Roofing, you can rest assured that your project will be completed on time, within budget, and with the utmost care and attention to detail.

In addition to our core services, Forward Roofing also offers a range of additional offerings to further enhance the appearance and functionality of your home. From window replacements to chimney removals and more, we are here to help you create the perfect exterior for your property. Our team is dedicated to staying up-to-date with the latest industry trends, technologies, and techniques to ensure that we can offer our clients the most innovative and effective solutions for their roofing and exterior needs.

Whether you are a homeowner, property manager, or business owner, Forward Roofing is your trusted partner for all your roofing and exterior home improvement needs. With a focus on quality, reliability, and customer satisfaction, we are committed to delivering exceptional results that exceed your expectations. Contact us today to learn more about our services and how we can help you transform your property into a beautiful, functional, and durable space for years to come. Trust Forward Roofing to take your project to new heights!

Areas Served

Beloit, WI | Rock County, WI | Milwaukee County, WI | Janesville, WI | Milton, WI | Delavan, WI | Madison, WI | Oak Creek, WI | Milwaukee, WI | Monroe, WI | Edgerton, WI | Evansville, WI | Clinton, WI | Orfordville, WI | Fort Atkinson, WI | Cottage Grove, WI | Sun Prairie, WI | Fitchburg, WI | Elkhorn, WI | Lake Geneva, WI | Wauwatosa, WI | West Allis, WI

Our Professional Associations

Our Certifications

Languages Spoken

What We Offer

Our Specialties include:

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Testimonials

On 7/17/2025 Logan Wilson had this to say:
Outstanding roofing service! They repaired shingles, sealed leaks, and even inspected the flashing. The roof looks like new again and has held up perfectly in recent storms. Great communication, fair pricing, and high-quality work. We’ll use them again!

On 6/26/2025 Julie Avery had this to say:
I like the it looks. Thank you.

On 6/6/2025 Akins Whitby had this to say:
Forward Roofing done a phenomenal job with replacing my roof. Adam and Josh worked with my insurance company, and got me a higher percentage for a full replacement than I was expecting. The staff at Forward Roofing were all very polite and pleasant. Adam kept me informed and in the loop from start to finish of the roof replacement process. The crew was polite and professional. They were able to complete my full roof replacement in one day. Even after discovering during the tear off, that I had more layers on a part of my roof than we expected. The crew did an excellent job with the clean up as well. I highly recommend contacting Forward Roofing for your roofing and exterior needs to you're home or property.

On 5/6/2025 Sharon Hanson had this to say:
Josh is very professional. His crew are polite. Job done correctly and clean up was thorough. Highly recommended

On 5/6/2025 Sharon H. had this to say:
Very professional. Polite crew. Cleaned up everything. Great job. Highly recommended.

Contact Us

Forward Roofing
1725 S Madison Rd Beloit, WI 53511
Phone: (608) 207-3620
Email: Joshua@forwardroofing.net

Southern Wisconsin roofing experts including Rock, Dane, and Milwaukee Counties

Where To Find Us

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Payment Types Accepted

American Express, Android Pay, Apple Pay, Cash, Personal Checks, Debit Cards, Discover, MasterCard, PayPal, Visa, Venmo, Zelle, Cash App

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 8:00 AM - 5:00 PM
Tuesday: 8:00 AM - 5:00 PM
Wednesday: 8:00 AM - 5:00 PM
Thursday: 8:00 AM - 5:00 PM
Friday: 8:00 AM - 5:00 PM

News

Looking for a reliable roofing contractor in Beloit, Janesville, Madison, or Milwaukee? At Forward Roofing, we specialize in roof replacements, storm damage repair, and insurance restoration — done right the first time. From shingle replacement to full exterior renovations, our experienced crew delivers quality you can trust. Don’t wait for small leaks to turn into big problems! 📞 Call now for a free estimate and find out why Southern Wisconsin homeowners choose Forward Roofing.

✅ BBB-Accredited
✅ Hail, Wind, & Fire Damage Experts
✅ Owens Corning, Atlas & Malarkey Shingles
✅ Fast, FREE Inspections

FAQ

What areas do you serve for roof replacement and exterior work?
Forward Roofing proudly serves Rock County, Madison, Milwaukee, and surrounding areas. Whether you’re in Beloit, Janesville, Sun Prairie, or Oak Creek, we provide expert roofing, siding, gutters, and full exterior improvements throughout Southern Wisconsin.
Do you help with storm damage and insurance claims in Madison and Milwaukee?
Yes! We specialize in insurance restoration for hail, wind, and fire damage. From inspections to adjuster coordination, we guide homeowners in Madison, Milwaukee, and Rock County through the entire claims process.
What types of exterior services do you offer besides roofing?
In addition to roof installations and repairs, we offer siding replacement, seamless gutters, soffit and fascia work, window and wrap installation, chimney removal, and more — all with a focus on quality, efficiency, and curb appeal.
How quickly can I get a free inspection after a storm in Rock County?
We offer fast, no-obligation inspections in Beloit, Janesville, and surrounding Rock County communities. If you suspect storm damage, reach out right away — we’ll assess your roof and help you determine the next steps.
Why choose Forward Roofing for your home exterior project?
We’re locally owned, BBB-accredited, and known for expert craftsmanship and honest service. Our skilled team uses top-tier materials and works closely with each client to deliver on time, on budget, and beyond expectations.

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